THIS is a great post, highlighting a brilliant bit of promotion of an Ellsworth Kelly exhibition from Die Welt, in which every photo in the paper was replaced with a Kelly shape. British papers would never do anything this audacious, creative or clever.
As an aside, I love Ellsworth Kelly. He was part of 23rd Headquarters Special Troops – the Allied “ghost army” who supported the D-Day landings with a sustained campaign of tactical deception, confusing German agents and their High Command spymasters into believing the invading army was far bigger and more powerful than it really was (they achieved this with inflatable tanks, cardboard soldiers and sound effects).
Recruitment for the Ghost Army reflected its unconventional mission: members of the unit were drawn from ad agencies, art schools and film studios.from advertising agencies, art schools, film studios; creative thinkers who used their creativity to solve a problem, out-thinking and out manoeuvring the competition. That the Allied high command had the foresight to use admen, artists and designers to achieve this strategic advantage 67 years ago demonstrates the power that creative-thinkers have always had to come up with surprising ways to achieve this aim.
The Surprise Manifesto 